Towers Administrators, Inc., founded in 1966, is one of the original small cadre of specialist TPAs developed by entrepreneurs beginning in the 1960s to focus on using the then-new techniques of direct response mass marketing to deliver low-cost insurance benefit programs to members of professional and trade associations. These association TPAs grew rapidly because they could provide expertise and administrative resources at a lower cost for the insurance companies underwriting the business. Howard Rosenthal, Towers’ founder and president for fifty years, was one of the pioneers of the association business. Among his accomplishments was the creation and successful marketing of the very first association long term care product in the 1990s. Towers operated from offices in Manhattan until 2011 when the company moved to Closter, NJ.
Towers Administrators and Affinity Group Underwriters (AGU) have collaborated in various ways since AGU was established in 1997. From 2003 through 2013, Towers and AGU participated together in Towers Affinity Benefit Services, a strategic alliance. In 2014, that relationship was expanded when Towers closed its New Jersey and Washington locations and moved to an office co-located with AGU in Glen Allen, Virginia.